Coffee roasters of the perfect beans - Zumo

Coffee roasters of the perfect beans - Zumo

If you haven't yet tried Zumo coffee, you are missing out! Made from Fair Trade and Organic beans, with different varieties to suit your tastebuds! Check out their coffee house in Nelson, Corner Rutherford and Bridge Streets, or visit www.zumo.co.nz.

 

New 'Ma Prenzel' and 'Butterscotch Cream' Labels

New 'Ma Prenzel' and 'Butterscotch Cream' Labels

Towards the end of 2009 we created new labels for 'Prenzel Butterscotch Cream Liqueur' and the 'Ma Prenzel' condiment range. These delicious treats are now available through Prenzels tasting rooms or www.prenzel.co.nz. Lucky for us we got to try a few samples - yum yum!

Summer in Nelson

Summer in Nelson

Always an exciting project for us - 'The Summer in Nelson' campaign creates a nice buzz in the office.... whether it's the plasticine characters that pop up everywhere or the smell of real seaside sand, this project seems to delight us as well as Nelsonians. Banners, flags, posters, ads and programmes appear all over Nelson City, the presence of these pieces really stand out due to the colourful characters and clean bright photographs. Thanks to Annabel, Sophie, Cam and Antony from the Nelson City Council who are always so great to work with!

Nelson Arts Festival 09 Shines Again.

Nelson Arts Festival 09 Shines Again.

2009 gave us another opportunity to create the identity and promotion for the Nelson Arts Festival - a project we really love being involved in.  We were able to create an overarching identity for the event that carried on the theme of projected light that we have been developing for the past few years.  It started with the lighthouse in 2006 and transitioned to this idea of light being an integral part of performance.  The rich pink and red tones give it strong stand-out app

cuts@once wins - with a little help from some friends

cuts@once wins - with a little help from some friends

When cuts@once wanted to enter the 2009 Westpac Nelson Tasman Chamber of Commerce Business Awards they asked Downing Design to design their presentation.  A unique look was created that reflected their brand and made it interesting for judges to read. This week we received a wonderful text from cuts@once"Your design work paid off for us. Last night we were awarded the Medium Business of the Year Award.  Please express our deep gratitude to your team. Thank you for everything" - Robin cuts@once

Oyster Hatchery Opening Invitation

Oyster Hatchery Opening Invitation

Recently Cawthron asked us to produce an invitation to the opening of their new Oyster Hatchery.  We had a lovely open brief to create something a bit different.  We came up with 2 ideas that were accepted and we ended incorporating both of them in the final mailing.  The first was a die cut card that when closed had a picture of an oyster and the words 'Open' and in brackets below 'shuck'.

Ours DVD

Ours DVD

During 2009 we had the pleasure of working with Emma Heke to create the DVD cover, poster, website, stationary and advertising for Ours DVD. This was a truely inspiring project to be involved in, the product is just so good, and really fills a gap in the market of educational childrens DVDs. Check out the reviews and media section on the website for some inspiring comments and articles. www.oursdvd.co.nz 

 

Difference between logo and brand

I have been thinking about defining the difference between logo and brand... Here's a few thoughts ...

If you were to liken the difference between logo and brand to a person then 'brand' would be the mind of the person and 'logo' would be the clothes they wear.

Brand identity

'A brand with no concept of its identity is left with no alternative but to chase after the latest trends. We must replace the herd mentality with a brand philosophy' Professor Jean-Noel Kapferer, (Re)Inventing The Brand

Just Get Started

What do I put in my first Blog entry on the new web site?  It’s a big question but its a bit like every creative project you get involved in.  You always start with a big scary piece of blank paper, or blank computer screen, you launch off into a 1000 ideas and then bam! the big one hits you and you ride off into the sunset of creative oblivion...right? Well not always, most often idea generation is just plain hard work.