Downing Design

Ideas to generate more customers

Wed, 01/25/2012 - 15:02 — developer

Most businesses are aiming to keep debt down and cash flow up. Keeping customers coming back for more is the best way to retain strong cash flow. There are thousands of ideas on how to generate more customers. Here are five simple ideas that will keep customers coming back for more:

1. Give a 'return offer' with every sale. This could be a voucher that gives a discount on the customer’s next purchase, when they next visit. You could offer a free service, a special treatment, or a gift such as a free coffee from a nearby cafe.

Opening the door to happiness - Campaign case study

Wed, 01/25/2012 - 13:26 — developer

Downing Design has been working with Watson for some years helping them to develop their brand and communicate to homeowners in Palmerston North. The logo, slogan and overall look for Watson were developed with Downing Design a few years ago. 2011 offered the opportunity to revisit the brand and to add some new energy to it.

Nelson Craft Brewing Capital of New Zealand T-Shirt

Mon, 01/16/2012 - 14:19 — admin

Recently we worked with Craft Brewing Capital of New Zealand Incorporated in producing a t-shirt that promoted Nelson as the Craft Brewing Capital of New Zealand. We came to the decision of a chocolate brown t-shirt with white writing.

Illustrated Summer In Nelson Programme

Tue, 12/13/2011 - 15:04 — admin

We were very excited to work with Nelson Festivals and the Nelson City Council again in producing the Summer In Nelson programme for this year. It gives us the chance to find new and creative ways to communicate what is on in Nelson between December and March, as well as express what makes Nelson so special in summer.

Redesigning the New Zealand Hops logo

Tue, 12/06/2011 - 15:53 — admin

Recently we redesigned the logo for New Zealand Hops. The company is based in Nelson and is the only supplier of hops in New Zealand. Their existing logo was blue, red and yellow, with the word ‘HOPS’ superimposed over an illustration of a hop; and the words ‘New Zealand’ in the outer ring of the logo. The other elements in the initial logo were decided not to be used in the new logo.

CommStrat New Zealand China Trade Guide

Fri, 11/25/2011 - 12:23 — admin

Launched last week was the CommStrat New Zealand China Trade Guide, which we designed and completed the page layout for. The book is a 146-page collection of articles and advertisements, all about the benefits for both China and New Zealand in trading with each other.

Creating a new name for a pet store: Urban Tails

Tue, 11/08/2011 - 09:33 — admin

Recently we worked with Urban Tails Pet Store, in coming up with their new pet store name. The store is in the centre of Richmond, Nelson, and provides various supplies for pets, raw pet food and pets themselves. In coming up with their new name, we started with the whole team having a brainstorm on what would be a good name for a pet store. We came up with a list of about 50 potential names, from “Furry Friends” to “Heavenly Creatures”.

Creating a product brand for Royal Nectar

Mon, 10/03/2011 - 15:47 — admin

We recently worked with Nelson Honey in producing a product brand for their Royal Nectar range of face creams. These creams are kind of “nature’s answer to botox”, as they use small quantities of bee venom to tighten and smooth the skin. Nelson Honey has received quite a bit of publicity recently, notably on Close Up, because their bee venom is being made into a cream in the UK and used by the likes of Kate Middleton, Camilla, Duchess of Cornwell and singer Dannii Minogue. Royal Nectar is their version of the cream, using natural products like Manuka honey.

Nelson Arts Guide - Art In It's Own Place

Mon, 09/12/2011 - 16:45 — admin

The Nelson Arts Guide is here! We have been working away with the Regional Art Guide Initiative for the past eight months, and have produced something we are all really proud of. It is a book filled with images and information from various artists and art related businesses in the region, specifically designed as both a coffee table book and a souvenir of people’s visit to Nelson. The guide acts as a snapshot to this great region, containing a number of the things that make Nelson what it is.

Why Not wine?

Thu, 09/01/2011 - 15:59 — admin

You might have seen it at your local supermarket, a new wine called Why Not? We worked with Robert Grey Investments in producing a product brand for a variety of wines that would be predominantly sold in supermarkets. With so many different wines available in the supermarket, the Why Not? label was designed to be colloquial and dynamic. The colours and layout was chosen to have a simplicity that would be a “breath of fresh air” to the myriad of wine labels on the supermarket shelf.