Project management

Downing Design is able to assist in all aspects of creating and rolling-out comprehensive advertising campaigns locally and nationally. Our account managers and creative team are experienced in putting everything in place to make sure your campaign is as successful as possible.

Promotional Plans - Coordinated advertising strategies from an independent perspective.We can produce

Downing Design produce coordinated advertising plans for many of our clients.  Our independence from main stream media such as radio and newspaper, allow us to make wholistic advertising recommendations for our clients. Many small to medium size businesses fall prey to every media sales rep.' with the next best offer that walks through the door. A coordinated year plan can take the stress away of saying 'no' when some seemingly good advertising offer comes along. If the offer fits in with the promotion plan you can take it, if not you just say "sorry it doesn't fit with our  plan."

Placing ads in a random way, not leveraging one media with another can water down your advertising dollars. For example a letterbox drop supported by a radio campaign will return better results than if they were run separately.

You can also run the risk of missing out on advertising at the right time. Without a plan you can tend to advertise when you have time to organise it. This may not be the best time to capture customers. All businesses have seasonal highs and lows the key is to use a promotional plan to help manage these highs and lows in the most profitable way.

It is easy to loose sight of the big picture when you are busy doing the day to day things of running a business. The co ordinated promotional plan allows you to get on with what you should be doing.

Our many years of experience working with a variety of clients have given insights that can be very effective in helping business achieve more effective results.

Brand Strategy

Downing Design is able to help your organisation discover its brand and then use that brand to help promote your products or business. We use a selection of tools in a workshop setting with you to develop a strategy that will form a solid foundation for any communication and promotion that the business needs to make to achieve its goals and objetives.

The strategy can be presented back to you in the form of well documented reports or presentations that you can use to build your brand.

Many clients have found the process of defining their brand extremely powerful in growing their business.

Talk to us about how could customise a plan that will suit what you want to achieve in your business.