You might have seen it at your local supermarket, a new wine called Why Not? We worked with Robert Grey Investments in producing a product brand for a variety of wines that would be predominantly sold in supermarkets. With so many different wines available in the supermarket, the Why Not? label was designed to be colloquial and dynamic. The colours and layout was chosen to have a simplicity that would be a “breath of fresh air” to the myriad of wine labels on the supermarket shelf. With a large red title contrasted on an olive background, the label clearly begged the question “why not wine?”. Available now as a Sauvignon Blanc, Chardonnay, Pinot Gris, Pinot Noir and Gewürztraminer.